You started a business or developed a mission because you care about something deeply. You saw a gap, a need, a moment that mattered, and decided to do something about it. But it's been getting harder to describe what you do in a way that feels right. The words don’t land. The visuals feel flat. The story gets foggy. That’s where we come in.
Kindred Branding is a creative studio built for the exact moment when you’re ready to shape the truth of what you’ve built into something clear, beautiful, and real. We help you bring your full self into your brand so that people don’t just understand what you do… they feel it.
We help nonprofits, solopreneurs, and small businesses bring structure, story, and strategy to the way they show up. The word Kindred means of the same spirit. And that’s exactly how we work, with a sense of shared purpose, deep listening, and creative trust.
Kindred helps businesses and organizations uncover who they truly are, express that through branding, and use it to build connection, trust, and momentum with customers, clients and communities.
Too often, branding happens behind closed doors. Agencies disappear for weeks and return with polished presentations that leave clients out of the process. We built Kindred to do things differently.
Our approach is collaborative, but guided. Your voice is center stage while we bring structure, expertise, and clarity to lead the process forward. That means fewer rounds of revisions, a faster timeline, and a final brand that’s not just beautiful, but deeply aligned with your purpose.
We offer a studio experience that feels more like sitting around a table than sitting in a pitch meeting.
Katrice Saunders
Fractional CMO | Founder, Kindred Branding
Katrice Saunders is an award-winning marketing executive with over 25 years of experience shaping powerful stories for national nonprofits, global brands, and mission-driven companies.
Most recently, Katrice served as Vice President of Creative Services and Digital Strategy at Buoyant, where she led brand storytelling and creative campaigns for purpose-driven organizations. Before that, she helped launch the national cable network TV One as part of its founding executive leadership team.
Earlier in her career, Katrice led storytelling and creative campaigns at national nonprofits including PBS and The Case Foundation. She also consulted on global campaigns for brands such as Nike, Kellogg’s, and ExxonMobil through agency partnerships.
Katrice founded Kindred to make branding more collaborative, human, and honest. Her work helps businesses and organizations show up clearly, connect deeply, and scale with confidence.