Fertile Ground

Fertile Ground Communities is a mission-driven nonprofit working to end homelessness in the Washington, D.C. metro area by providing safe, affordable housing paired with wraparound services like counseling, job assistance, life skills training, and food distribution. Rooted in dignity, equity, and healing, they take a holistic, culturally responsive approach, centering the voices of residents and partnering with local organizations to create long-term change for families, veterans, and individuals experiencing housing instability.

We partnered with Fertile Ground to lead a full brand and website redesign, shaping a communications and marketing strategy that reflects their deep impact and bold vision. From refining their messaging and visual identity to developing a new digital home that invites connection and action, our work helps them tell their story with clarity, compassion, and purpose while making it easier for partners, donors, and community members to get involved.